I am Swedish by Roots, Southern by Nature.
My studies started in southern Sweden and continued to the American South.
My studies started in southern Sweden and continued to the American South.
Color, form, and typography have been lifelong companions.
At a young age, I fell for editorial design:
type that invites,
layouts that breathe,
stories that pull you in.
As assistant art director at Gulfstream Communications,
I helped reshape Charleston Magazine and launch other publications.
Now living in southern Sweden with one foot still in Charleston,
I work with neurodivergent adults
and continue designing custom memoir books for private clients,
helping individuals and families preserve and tell their life stories through
thoughtful editorial design and visual story telling.
I helped reshape Charleston Magazine and launch other publications.
Now living in southern Sweden with one foot still in Charleston,
I work with neurodivergent adults
and continue designing custom memoir books for private clients,
helping individuals and families preserve and tell their life stories through
thoughtful editorial design and visual story telling.
Working in care has strengthened my communication skills
and reinforced something I have always enjoyed throughout my career:
connecting with people from all walks of life.
and reinforced something I have always enjoyed throughout my career:
connecting with people from all walks of life.
Whether interns, collaborating with photographers and illustrators,
or guiding clients through personal storytelling projects,
I have always been drawn to
the human side of creative work.
or guiding clients through personal storytelling projects,
I have always been drawn to
the human side of creative work.
I am pedagogisk,
enjoy talking to all types of people,
lead creative processes,
build relationships,
& make other people feel safe
PROFESSIONAL SUMMARY
Creative Director and Editorial Design Specialist with 15+ years of experience leading the creative development, launch and rebranding of award-winning regional media brands in the United States. Expertise in editorial design, art direction, brand development, visual storytelling and content strategy across print and digital platforms.
Led creative direction for multiple lifestyle publications covering architecture, interiors, food, hospitality, travel, culture and community, managing every stage of the creative process—from concept development and editorial planning to photography, production and final press delivery.
Experienced in building visual identities from the ground up, launching new magazine titles, revitalizing established publications through successful rebrands, and producing high-end editorial and commemorative publications. Skilled at leading cross-functional teams, directing photographers and illustrators, mentoring emerging designers and collaborating with editorial, marketing and publishing stakeholders to create compelling content that strengthens brand identity and audience engagement.
Passionate about combining strategic thinking with exceptional design to create memorable visual experiences that connect with readers and support business objectives.
CORE COMPETENCIES
Creative Direction
Editorial Design
Art Direction
Brand Development & Rebranding
Magazine Publishing
Content Strategy
Visual Storytelling
Photography Direction
Illustration Management
Infographic Design
Print Production
Marketing Communications
Creative Team Leadership
Cross-Functional Collaboration
Internship Program Management
Image Retouching
Production Management
Editorial Workflow
Creative Project Management
SELECTED ACHIEVEMENTS
Rebranded established magazine titles, strengthening visual identity and audience engagement.
Successfully launched new magazine publications from concept to market.
Built complete visual systems and design standards for new editorial brands.
Directed photographers, illustrators and freelance creative teams across multiple publications.
Recruited, mentored and trained design interns and emerging creative talent.
Produced premium commemorative and memoir publications from concept through print production.
Managed the full editorial production process, ensuring quality, deadlines and consistency from initial concept to final press.
Led creative work across Charleston Magazine, Grand Strand Magazine, WNC Magazine, G magazine Charleston Weddings, Charleston HOME Magazine and House Calls Magazine.
Collaborated closely with editors, publishers, marketing teams and external vendors to deliver cohesive, high-quality publications across print and digital channels.
32,000 average print circulation (2010 media kit)
166,400 readers per issue (pass-along readership)
18,500 paid subscribers
National newsstand distribution plus hotel distribution throughout the region.
Helped launch five regional magazine titles and contributed to two major redesigns of Charleston Magazine, establishing new visual systems while preserving the publication's editorial identity.
Contributed to award-winning creative recognized with multiple ADDY Awards for editorial design and marketing communications.
CORE COMPETENCIES
Creative Direction
Brand Strategy & Development
Art Direction
Visual Identity Systems
Editorial & Digital Design
Visual Storytelling
Content Strategy
Creative Project Management
Team Leadership
Stakeholder Collaboration
Marketing Communications
Adobe Creative Cloud
Photography Direction
Print & Digital Production
PROFESSIONAL EXPERIENCE
Assistant Art Director
Gulfstream Communications, Charleston, SC
2008–2016
2008–2016
Led creative direction for multiple award-winning regional lifestyle magazines.
Directed editorial design, branding and visual identity across print and digital channels.
Part of the creative team that launched five new magazine titles from concept to publication.
Led two major redesigns of Charleston Magazine.
Managed photographers, illustrators and freelance designers.
Collaborated with editors, publishers and marketing teams.
Oversaw the complete production workflow from concept through press.
Mentored interns and junior designers.
Produced premium commemorative publications and custom memoir books.
Support Worker
Neurodivergent Adults – Sweden
2024–Present
2024–Present
Support adults with autism and other neurodivergent conditions.
Build trust through clear communication, structure and empathy.
Collaborate with families and multidisciplinary teams.
Strengthened interpersonal, coaching and communication skills applicable to consulting and leadership roles.
Freelance Creative Director
(parallel with other roles)
Design custom memoir books for private clients.
Editorial design and storytelling.
Brand identity and creative consulting.
Print production management.
SELECTED ACHIEVEMENTS
Recipient of multiple ADDY Awards.
Helped launch five magazine brands.
Led two successful redesigns of Charleston Magazine.
Developed complete visual identity systems.
Managed multiple concurrent publications.
Mentored designers and interns.
Delivered award-winning creative work on schedule.
BUSINESS IMPACT
166,400 readers per issue
32,000 average print circulation
18,500 paid subscribers
National U.S. distribution
Award-winning editorial publications
SOFTWARE
Adobe InDesign ★★★★★
Adobe Photoshop ★★★★★
Adobe Illustrator ★★★★★
Acrobat Pro
Microsoft 365
PowerPoint
Word
Figma (basic/intermediate)
AI tools (ChatGPT, Firefly, Midjourney)
LANGUAGES
Swedish — Native
English — Fluent (15+ years working in the U.S.)
